(FYI, it’s a myth that men with melanated skin don’t need sunscreen - SPF for all!) That means that what might work for your fair-haired pal may not be as effective for darker-skinned dudes due to differences in epidermis thickness, oil production, and hair texture. The best men’s skincare products are also formulated for a range of dudes and Fitzpatrick skin types. The best men’s grooming brands have nailed multi-tasking products that deliver results in as few steps as possible - think the ability to soothe razor burns while reducing the appearance of wrinkles, or combatting flaky skin while clearing clogged pores. (But if that’s what you’re looking for, more power to you). Let’s be clear: You don’t need to go jump up to a 10-step regimen a la K-pop idols. What Are the Best Skincare Brands for Men? Brands saw a market open up and seized it, which then normalized men’s grooming,” she explains. In turn, I think guys went searching for products that were more geared towards men.
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“For instance,” she offers, “a girl buys her husband, boyfriend, or guy friend products to try at home or teaches them how to take better care of their skin, or a guy would use their significant other’s face wash or moisturizer. Furthermore, skincare brands are increasingly targeting shoppers through the online platform (e-commerce) and allowing them easy accessibility to a rapidly expanding product range.” Men are becoming increasingly aware of the need for body image, hygiene, and self-grooming. Grand View Research found that “increased exposure to social media has been contributing to the healthy demand for men’s skincare solutions. I also credit more mental health awareness,” he explains. They really pay attention to self-image, apart from the haircut and getting dressed. “They’re more emotionally available to their families, they’re more aware of their own needs. Ullie credits the change to “a new breed of men” that’s noticeably different than generations past. The trend I see a lot with men lately, which I didn’t in the beginning, is all-natural skin care, or a more holistic, vegan, eco-friendly approach to what they put on their skin.”
They want to know all the tips and tricks on how to take care of their skin to prevent wrinkles so they can look more youthful, just like women. Says Nelli: “I’ve noticed a lot of guys are more open to getting facials and want to know who the go-to person is when it comes to skin.
And they’re interested in doing their own skin treatments at home, they’re doing their research, and they’re listening,” he says. It’s all about a holistic approach to health. “It’s the everyday man - no longer the ‘metrosexual’ - who’s really wanting to know what is good for their skin. A makeup artist who has worked with singers Toni Braxton, Michelle Williams, and Kelly Rowland, he’s witnessed how “modern” masculinity has shifted men’s receptiveness to the beauty world. The normalization of men’s grooming is a welcome change, says celebrity groomer Christine Nelli, whose clients include Justin Timberlake, The Weeknd, Tom Holland, and Jon Hamm, among others.īeverly Hills-based esthetician and men’s groomer Lashelle Ullie agrees. Perennially-young, multi-hyphenate musician Pharrell Williams launched his own gender-free skincare label, Humanrace, back in 2020. And Rihanna’s Fenty Skin isn’t the only star-powered beauty brand that’s catering to everyone. Peruse your local drugstore and you’ll find more shelf space dedicated to face washes, serums, moisturizers, and face masks geared towards guys - and some, like CVS, are even stocking men’s makeup. The best men’s skincare brands today aren’t the same as your dad’s face and body soaps.
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softer, more resilient skin, free of dryness or oil). Besides helping you look younger in the long run, the best men’s skincare brands can help you look (and feel) better on a day-to-day basis (i.e. Men are (finally) waking up to the powers of a great skincare regimen. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
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